SRM Information Platform

The SRM information platform generates information from diverse, mostly business-critical data that is of great importance to both guests and other tourism stakeholders. To this end, SRM uses a modern CMS developed to capture, process, and provide all relevant, up-to-date information for sports and leisure destinations. External and internal data sources are captured in SRM, supplemented with additional information if necessary, and harmonized so that the entire data set or the desired, specific data collection is available in a media-compatible format for various applications or can be made available for further processing. All captured and processed data is machine-readable via an API.

Key Benefits

  • Acts as a central information system for controlling data flows
  • No duplicate data maintenance (all content in one CMS, master data/live data)
  • Fully responsive, optimized for data maintenance, even via smartphone
  • Extensive user and rights management, with granular assignment
  • Assignment of multiple categories (= flexible tagging)
  • Free definition of trigger logic, triggering of messages and DOOH notifications
  • Convenient opening hours setup for all seasons (summer, winter, fall, etc.)
  • Dynamic views, needs-oriented with content filters
    (status waiting, waiting times, winter, summer, etc.)
  • API export for websites & DOOH/panorama boards
  • Standard or custom-designed reports for integration into websites, etc.
  • Security mechanisms, such as sanity checks, for correct data capture
  • Geometry maintenance (point, line, area, etc.)
  • Additional status options (partially open, etc.)
  • And much more...

Contents, paradigmatic itemization

  • Technical facilities, such as lifts
  • Slopes, routes
  • Snow depths
  • Snow quality
  • Fresh snow
  • Last snowfall date
  • Valley runs
  • Tobogganing
  • Funparks
  • Funslopes/halfpipes
  • Night skiing
  • Winter hiking
  • Cross-country ski trails
  • Ice skating
  • Operating hours & seasons
  • Daily tips/guides
  • Other POIs (restaurants, etc.)
  • Summer routes (bike, hike)
  • Public transport
  • And much more...

The SRM is in use by hundreds of customers in Austria, Switzerland, Italy, Germany... and also Canada